Why Flexibility is a Crucial Trait of Any Successful Entrepreneur with Anita Dawn

Jan 18, 2021Lessons in Entrepreneurship

Why Flexibility is a Crucial Trait of Any Successful Entrepreneur with Anita Dawn

Lessons in Entrepreneurship

Today’s Lessons in Entrepreneurship brings us Anita Dawn, owner and founder of Anita Dawn Creative. Anita is a copywriter and email marketing strategist. She is also a homeschooling mom of four in Alberta, Canada.

Read on to learn:

  • Why every entrepreneur needs different strategies.
  • What she’s using to market her business.
  • Why her marketing strategy is a slow growth strategy. 

What is your main product or service and why are you so passionate about it?

My main service is website and email copywriting. I’m passionate about helping other entrepreneurs create their brand messaging so they can reach their ideal clients and make a difference in their lives.

What is one trait of a successful entrepreneur?

Flexibility. The same strategies won’t work the same way for every person in every field. The same strategies might not even work for the same person twice! Being flexible enough to adapt to the current market or trends or needs – ESPECIALLY the needs of your ideal client – is a crucial trait of any successful entrepreneur.

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“The same strategies won’t work the same way for every person in every field. The same strategies might not even work for the same person twice! Being flexible enough to adapt to the current market or trends or needs – ESPECIALLY the needs of your ideal client – is a crucial trait of any successful entrepreneur.”

What is your favorite free or inexpensive resource that has made the biggest impact on your business and why?

I use Google Drive for everything! It is so easy to send a link of a work in progress so my client can review it. Then my edits can be seen in real-time. It was also a huge plus having everything stored online when I recently had computer problems and had to switch to a new one. I just logged in and everything was at my fingertips.

What is your morning routine?

Oof… Not what I want it to be yet! I do try to get up around 6:30. Coffee. Quiet time and devotions. Sometimes some client work. But morning is also when I can spend happy, cuddly time with my children. So work is often postponed in favor of a few snuggles!

How are you currently marketing your business?

I’m currently navigating the waters of networking in Facebook groups and on LinkedIn. To this point, my clients have come by way of Facebook.

What have you tried in marketing in the past that didn’t work?

I haven’t ventured any further than Facebook and LinkedIn yet, but they are often a slow game! Building relationships and offering value takes time but develops a good foundation for quality client relationships.

What is a piece of advice you’d give someone new or struggling in business?

Don’t quit! You only fail if you quit.

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You only fail if you quit.

Hi Friend

My name is April and I’m a web designer and marketing strategist. My goal with this blog is to help give you tips and tricks to grow your business through digital marketing. You are always welcome to reach out with questions or to work together on a website or other marketing strategies. In the meantime, I hope you find these posts helpful to you and your business.

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