What Is a Fit + Pricing Guide: The Best Lead Magnet for Service Providers

Aug 22, 2022Email Marketing, Website Strategy, Weekly Website Wins

What is a Fit + Pricing Guide

This is my FAVORITE type of lead magnet.

Why? I initially started thinking about this when I kept answering the same question over and over again – what’s the cost? And the worst part, I would be asked this after I had spent 30+ minutes with someone only to find out they expected a website for $300. They were super bummed and frustrated to find out they couldn’t afford my prices and I needed to be more cognizant of my time (hello – mom of two little ones while running a business from home!)

There’s a lot of controversy about whether you should publish your prices on your website. First, as it is with a lot of service providers, each client gets a custom quote based on their unique needs. So the pricing varies. Second, you could drive someone interested away before they even talk to you.

So I came up with another option – publish my prices, but require an email to see it.

This way I only get those who are truly interested, not just tire kickers. Also, if they can’t afford my pricing just yet, I can continue to serve them great content through email marketing and not lose contact with them.

As Donald Miller, author of Building a Story Brand and Marketing Made Simple, says, “People will buy when they’re ready, but only if you’re still around.”

So what’s on a Fit + Pricing Guide?

I include:

  • Pain points + solutions
  • Emotional and tangible benefits
  • Process
  • Price RANGES
  • Testimonials
  • Final CTA

Found this helpful and want more? Click the link below to get access to my free Website Workbook. This free resource uses prompts and questions to guide you through creating the content for your website.

Interested in working with me on a website and marketing strategy? Get my Fit + Pricing Guide to find out if we’re a good fit for your web design needs. You’ll get immediate access to my prices, packages, process, addons, and more!

All links and examples will also be found at the link below.

Hi Friend

My name is April and I’m a web designer and marketing strategist. My goal with this blog is to help give you tips and tricks to grow your business through digital marketing. You are always welcome to reach out with questions or to work together on a website or other marketing strategies. In the meantime, I hope you find these posts helpful to you and your business.

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If you're tired of feeling embarrassed by your current website, frustrated by trying to do it yourself, and stressed about what to do next, let's talk. I can help move the needle in your business and turn visitors into customers through a custom, strategic website and traffic driving marketing strategies.

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