Hi guys! I am really excited to be doing weekly website wins for you. I’ll be popping in weekly to walk you through some easy tactics that you can take your website or marketing plan and really learn how to make big impacts and great changes to your website that will turn visitors into customers.
The two types of call to actions (CTA) buttons you need are:
- Indirect or transitional
Direct Calls to Action
Direct buttons guide the visitor to what you want them to do on your website. Get a quote, sign up, get started, etc. Here are a few really good examples:
- One of my clients, Workflows for TaxPros just launched in April of this year. They have a really great one that automates my biz, it’s so cute, and it works for their brand. I wouldn’t, sometimes, recommend something clever sounding but this really works with their branding.
- Another one is Tax Savvy Jessica. I did this a few years ago, this website, and she has a great one start here where you can peruse her sight and learn more. Clicking start here leads you to her services page and you can then figure out what bucket you fall in hers.
You want your call to action buttons to be very clear. Do not use passive language.
Indirect or transitional Calls to Action
Indirect or transitional CTA is usually used for a secondary service or, my favorite way, as a lead magnet. On Jessica and Jamie’s site, their transitional call to action is below and the main thing we want them to do is automate their business. Don’t let visitors come to your site and bounce around, leave and never come back. You want them to take the next step.
You can see on my site, I have a direct call to action which is to request a quote while my transitional one is my Fit + Pricing guide.
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