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Why you should invest in your business with Stephanie Yelin

Lessons in Entrepreneurship

Today’s Lessons in Entrepreneurship brings us Stephanie Yelin, president and CEO of Stronger Like Inc. Stephanie is a health and fitness enthusiast with a love for business and a passion for teaching aspiring entrepreneurs like myself how to lead a balanced lifestyle, while growing their brand. She also works as an International Logistics Manager, living in NYC with her fiance of 9 years and their French Bulldog, Meatball.

“After my 4/4/2020 wedding was cancelled due to COVID19, I needed something positive to focus on and put my energy into,” Stephanie said. “I started a workout Instagram at the end of May, because I was sick of moping. Over time it evolved into a real business, providing entrepreneurs with the tools they need to focus on their success. I Incorporated mid December. I finally launched my website and membership on February 1!”

Read on to learn:

  • What the one trait of a successful entrepreneur should be.
  • What she’s using to market her business.
  • What type of marketing she tried in the past that did not work.

What is your main product or service and why are you so passionate about it?

At Stronger Like, Inc. we believe that what comes natural to you is amazing to someone else. You never know what skill you already have that could be exactly what someone has been desperately waiting for. Or maybe you do and you’re just not sure how to share your message.

That’s why we started our FREE weekly newsletter. It is jam packed with tips for entrepreneurs. You’ll hear from me but you’ll also hear from entrepreneurs within our growing network. These aren’t your larger than life overnight sensations, and masterminds. These are real people, who have tried, failed and been successful; or maybe who are still trying and just offer incredible brilliant ideas and energy. People with real incredible, relatable stories, anecdotes, experiences and ideas.

I am passionate because I want to teach people how to adapt simple systems and routines that work regardless of your lifestyle. I believe coaching should not be forever, and there are way too many gurus out there who just want to bleed people dry. I want people to grow enough that they don’t need me anymore.

What is one trait of a successful entrepreneur?

I think a successful entrepreneur believes in their product and does not let minor setbacks become obstacles. She works around, through, over them. She doesn’t settle. She makes necessary changes as she learns more, and she leaves no stone unturned.

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“I think a successful entrepreneur believes in their product and does not let minor setbacks become obstacles. She works around, through, over them. She doesn’t settle. She makes necessary changes as she learns more, and she leaves no stone unturned.”

What is your favorite free or inexpensive resource that has made the biggest impact on your business and why?

Ellen Yin’s Hashtag Hacks! It’s only $27 and it changed how I understood Instagram entirely – as a traffic driver. I loved the results of my course so much, I ended up joining her 1 year Cubicle to CEO membership/course which really opened my eyes and mind.

What is your morning routine?

Wake up, cuddle with Meatball, make coffee, and recently finally back to going to the gym before starting my 9-5 (more like 9-6) job. I try to get any instagram stuff done before work, so it’s out of the way.

How are you currently marketing your business?

Word of mouth, podcasting, friends, and personally invited “Brand Ambassadors”. Also joining conversations (Facebook Groups, Instagram) where my audience is commenting! Using Hashtags and other tools in Instagram to reach an audience!

What have you tried in marketing in the past that didn’t work?

Oh god… Right before discovering Hashtag Hacks, I was getting desperate and about to give up. After 3.5 months (End May to Late August) I only had 600 followers, and my engagement sucked. I bought a paid followers guaranteed shoutout. Ended up with 1500 random foreign followers. Removed all of them immediately, but they kept coming.

I found Ellen’s course a week later, and it turned out to be the thing I was missing. I learned how to USE Instagram. 

What is a piece of advice you’d give someone new or struggling in business?

Be your own cheerleader, because you cannot rely on anyone else to believe in you 100%. Invest in yourself and your business. If you won’t, why should a friend? Why should stranger? Invest in those around you, but be mindful of ROI. Don’t give away everything, or people will keep taking and refuse to pay. Ask how YOU can serve instead of what they can give back to you. Have conversations instead of talking at people. Make it about relationships, and don’t worry about transactions.

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“Invest in yourself and your business. If you won’t, why should a friend? Why should stranger? 

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