Grow Your Business
Ready to build an ongoing relationship with your audience? With email marketing, you can build trust, add value, and grow your client base. I’ll create a strategy to build your email list and regularly connect with your audience with beautifully designed emails using Flodesk.
How it works
Our Email Marketing Strategy
When we begin building an email marketing strategy we focus in on three main areas:
Our first step in creating an email marketing strategy is to create a lead magnet to help grow your list. We look at your industry, audience, and specialties to create a must-have resource that people will gladly exchange their email for AND keep coming back for more.
At the moment someone gives you their email address, they are considered a “warm lead” and are more interested than ever to listen to what you have to say. Which is why we create a workflow to deliver a highly intentional sequence of emails. These emails guide someone to know, like, and trust you and, ultimately, work with you or buy your products.
Once someone completes your initial sales sequence, it’s time to nurture this lead. Perhaps they are not ready to work with you now, but if you continue showing up with great content, you have a real chance at converting them in the future. As Donald Miller says, “People buy when they are ready, as long as you’re still around.” So we create a content strategy that will keep your email list engaged.
A Fan Fave
So why do I choose Flodesk over other email marketing platforms like Convertkit?
If you love using visuals to illustrate your products or services, Flodesk allows for more use of imagery, buttons, and other engaging elements.
For a crazy low price ($19/month with my referral code!) you can use Flodesk no matter how big your list grows. Other platforms like Convertkit and Constant Contact charge you more as your list grows, but with Flodesk, your price never increases.
Once I get my clients setup, the Flodesk interface provides an intuitive design, meaning, when you see it, you just know how to use it. They also provide beautiful templates to give you a great starting point.
Email Marketing Services
You can choose any or all of of our email marketing services to grow your business!
Email Marketing Setup
- Help you sign up for Flodesk (our peferred platform) at a discounted price.
- Setup your profile, branding, import your list, set up segments, etc.
- Strategize with you on a lead magnet
- Copy for your lead magnet.
- Design for a 1-2 page downloadable PDF
- Email designed in Flodesk and workflow created to deliver PDF.
- Form embedded on site to collect email addresses and trigger lead magnet workflow.
Weekly or Monthly Emails
- Newsletter style emails
- Promo style emails
- Content Strategy
- Designed in Flodesk
- Analytics report (open rates, click through rates, etc.)
Email Sales Sequences
- Five emails curated to guide a client from cold lead to working with you.
- Designed in Flodesk
- Anayltics report (open rates, click through rates, etc.)
Client favorite addons
Let’s start your website off on the right foot with some market research and planning. I’ll work with you to create an in depth marketing plan to include a course/product/service launch, email marketing campaign, social media campaign, etc.
Custom Website Design
If your website is driving traffic away then your email list will suffer. Creating a website that turns visitors into customers will be a huge support to your email marketing strategy.
If the idea of writing your own website content is overwhelming, my copywriter can help! She finds the right language to stretigically guide a visitor to take action.
Interested in a Custom Website?
Blog Posts About Email Marketing
It’s Marketing May and I’m going to focus on one of my favorite types of marketing: Email Marketing! Email marketing is a great way to build trust with your audience. It’s a great way to bridge the gap from your social media platforms and your website. Why? Because...
Overview If you’ve been in business for any period of time, you know that a great way to grow your business is through email marketing. Staying connected with past customers and engaging with new potential leads can all happen in an inbox. I’ve been testing and trying...
So you’ve been considering making the leap to sign up for an email marketing platform and are wondering if Flodesk is right for you? You’ve come to the right place! A Quick Backstory Flodesk wasn’t my first foray into email marketing. I had been using email marketing...
Ready for something different?
Let’s turn visitors into customers
If you’re ready to grow business through an intentional email marketing strategy, then let’s chat!
To get started, click “Request a Quote” to gain access to my email marketing questionnaire. I will then be in touch with any questions and a custom proposal.