FLODESK SPECIALIST & FLODESK SERVICES
EMAIL MARKETING
FOR SERVICE-BASED BUSINESSES
Grow your business and build an ongoing relationship with your clients.
Build Trust
Grow Your Business
Ready to build an ongoing relationship with your audience? With email marketing, you can build trust, add value, and grow your client base. I’ll create a strategy to build your email list and regularly connect with your audience with beautifully designed emails using Flodesk.
How it works
Our Email Marketing Strategy
When we begin building an email marketing strategy we focus in on three main areas:
Lead Magnet
Our first step in creating an email marketing strategy is to create a lead magnet to help grow your list. We look at your industry, audience, and specialties to create a must-have resource that people will gladly exchange their email for AND keep coming back for more.
Sales Sequence
At the moment someone gives you their email address, they are considered a “warm lead” and are more interested than ever to listen to what you have to say. Which is why we create a workflow to deliver a highly intentional sequence of emails. These emails guide someone to know, like, and trust you and, ultimately, work with you.
Nurture Sequence
Once someone completes your initial sales sequence, it’s time to nurture this lead. Perhaps they are not ready to work with you now, but if you continue showing up with great content, you have a real chance at converting them in the future. As Donald Miller says, “People buy when they are ready, as long as you’re still around.” So we create a content strategy that will keep your email list engaged.
Our Offerings
Email Marketing Services
Choose any or all of of our email marketing services to grow your business!
Flodesk Email Marketing Setup
For those ready to start and grow their email list using Flodesk.
This service helps you get started using Flodesk and email marketing. We set you up with everything you’ll need to be successful in email marketing.
Discounted price on Flodesk for one year
Setup your profile, branding, segments, import your list, etc.
Strategy meeting + questionnaire to determine the best lead magnet for your audience.
Copy and design for a downloadable PDF lead magnet
Email designed in Flodesk and workflow created to deliver PDF
Form embedded on site to collect email addresses and trigger lead magnet workflow.
Email newsletter template created + access to our Email Newsletter Workbook.
Starting at $899
Monthly Newsletter
For when you want a hands-off approach to regularly connecting and marketing to your audience.
With this service, we partner with you to create a monthly newsletter that strategically and systematically connects with and markets to your audience.
Monthly newsletter questionnaire
6 sections written, designed, and customized to your business and audience.
Branded headers delivered to you each month
4 social media posts with content and images (repurposed from newsletter content)
1 round of revisions
$299 / month*
*Clients who are currently on the Grow Maintenance Plan will receive 10% off this service.
SEO Optimized Blog + Email
For those who want bring in new traffic from Google and connect with their current audience.
This service offers a monthly blog post strategically written and optimized to bring new traffic to your site. We then take that blog post and share it via email with your audience.
Introductory and follow up calls
SEO research with comprehensive list of 1000+ keywords in your niche.
Monthly Content Brief
Copy for blog post using the content brief to strategically target the chosen keyword.
Blog post added to site and email designed and delivered to your list.
1 round of revisions
Post content and graphic to share blog post on social channels.
$997
Setup fee + first monthly post
$499 / month*
All following months
*Clients who are currently on the Grow Maintenance Plan will receive 10% off this service.
Email Sales Sequence
For when you’re ready to elevate your email strategy and convert your dream clients.
You have your email marketing account setup and you’re starting to regularly get new people joining your list. We consider those people to be “warm leads” and recommend striking while the iron is hot!
With a sales sequence, we gently and intentionally guide them through the decision process by answering the common questions people have when deciding to work with you.
Five emails curated to guide a client from warm lead to working with you.
Copy + design for each email
Branded headers for each email
5 evergreen social media posts with content and images (repurposed from sales sequence content)
1 round of revisions
$1,499
Extras
Client favorite addons
Marketing Strategy
Let’s start your website off on the right foot with some market research and planning. I’ll work with you to create an in depth marketing plan to include a service or course launch, email marketing campaign, social media campaign, etc.
Custom Website Design
If your website is driving traffic away then your email list will suffer. Creating a website that turns visitors into customers will be a huge support to your email marketing strategy.
Content Writing
If the idea of writing your own website content is overwhelming, my copywriter can help! She finds the right language to stretigically guide a visitor to take action.
Interested in a Custom Website?
A Fan Fave
Why Flodesk?
So why do I choose Flodesk over other email marketing platforms like Convertkit?
Beautiful emails
If you love using visuals to illustrate your services, Flodesk allows for more use of imagery, buttons, and other engaging elements.
Unlimited subscribers
For a crazy low price ($19/month with my referral code!) you can use Flodesk no matter how big your list grows. Other platforms like Convertkit and Constant Contact charge you more as your list grows, but with Flodesk, your price never increases.
Intuitive design
Once I get my clients setup, the Flodesk interface provides an intuitive design, meaning, when you see it, you just know how to use it. They also provide beautiful templates to give you a great starting point.
Blog Posts About Email Marketing
Beginners Guide to Flodesk
In today’s video, I’m giving you a full walkthrough of Flodesk! In this video we go over: How to setup your account and profile How to create, edit and design emails. How to create, edit and design forms Audience and segmenting The ins and outs of workflows How to...
Beginners Guide to Email Marketing Strategy with Flodesk
A big part of turning visitors into customers is through email marketing using this 5 step process. 1. Create a lead magnet and add it to your site. EXAMPLES: Paducah Olive Oil Co. Workflows For Tax Pros 2. Thank You Page EXAMPLES April Ray Creative...
What Is a Fit + Pricing Guide: The Best Lead Magnet for Service Providers
What is a Fit + Pricing Guide This is my FAVORITE type of lead magnet. Why? I initially started thinking about this when I kept answering the same question over and over again – what’s the cost? And the worst part, I would be asked this after I had spent 30+ minutes...
Ready for something different?
Let’s turn visitors into customers
If you’re ready to grow business through an intentional email marketing strategy, then let’s chat!
To get started, click “Request a Quote” to gain access to my email marketing questionnaire. I will then be in touch with any questions and a custom proposal.