Grow Your Business
Ready to build an ongoing relationship with your audience? With email marketing, you can build trust, add value, and grow your client base. I’ll create a strategy to build your email list and regularly connect with your audience with beautifully designed emails using Flodesk.
How it works
Our Email Marketing Strategy
When we begin building an email marketing strategy we focus in on three main areas:
Our first step in creating an email marketing strategy is to create a lead magnet to help grow your list. We look at your industry, audience, and specialties to create a must-have resource that people will gladly exchange their email for AND keep coming back for more.
At the moment someone gives you their email address, they are considered a “warm lead” and are more interested than ever to listen to what you have to say. Which is why we create a workflow to deliver a highly intentional sequence of emails. These emails guide someone to know, like, and trust you and, ultimately, work with you or buy your products.
Once someone completes your initial sales sequence, it’s time to nurture this lead. Perhaps they are not ready to work with you now, but if you continue showing up with great content, you have a real chance at converting them in the future. As Donald Miller says, “People buy when they are ready, as long as you’re still around.” So we create a content strategy that will keep your email list engaged.
A Fan Fave
So why do I choose Flodesk over other email marketing platforms like Convertkit?
If you love using visuals to illustrate your products or services, Flodesk allows for more use of imagery, buttons, and other engaging elements.
For a crazy low price ($19/month with my referral code!) you can use Flodesk no matter how big your list grows. Other platforms like Convertkit and Constant Contact charge you more as your list grows, but with Flodesk, your price never increases.
Once I get my clients setup, the Flodesk interface provides an intuitive design, meaning, when you see it, you just know how to use it. They also provide beautiful templates to give you a great starting point.
Email Marketing Services
You can choose any or all of of our email marketing services to grow your business!
Email Marketing Setup
- Help you sign up for Flodesk (our peferred platform) at a discounted price.
- Setup your profile, branding, import your list, set up segments, etc.
- Strategize with you on a lead magnet
- Copy for your lead magnet.
- Design for a 1-2 page downloadable PDF
- Email designed in Flodesk and workflow created to deliver PDF.
- Form embedded on site to collect email addresses and trigger lead magnet workflow.
Weekly or Monthly Emails
- Newsletter style emails
- Promo style emails
- Content Strategy
- Designed in Flodesk
- Analytics report (open rates, click through rates, etc.)
Email Sales Sequences
- Five emails curated to guide a client from cold lead to working with you.
- Designed in Flodesk
- Anayltics report (open rates, click through rates, etc.)
Client favorite addons
Let’s start your website off on the right foot with some market research and planning. I’ll work with you to create an in depth marketing plan to include a course/product/service launch, email marketing campaign, social media campaign, etc.
Custom Website Design
If your website is driving traffic away then your email list will suffer. Creating a website that turns visitors into customers will be a huge support to your email marketing strategy.
If the idea of writing your own website content is overwhelming, my copywriter can help! She finds the right language to stretigically guide a visitor to take action.
Interested in a Custom Website?
Blog Posts About Email Marketing
In today’s video, I’m giving you a full walkthrough of Flodesk! In this video we go over: How to setup your account and profile How to create, edit and design emails. How to create, edit and design forms Audience and segmenting The ins and outs of workflows How to...
A big part of turning visitors into customers is through email marketing using this 5 step process. 1. Create a lead magnet and add it to your site. EXAMPLES: Paducah Olive Oil Co. Workflows For Tax Pros 2. Thank You Page EXAMPLES April Ray Creative...
What is a Fit + Pricing Guide This is my FAVORITE type of lead magnet. Why? I initially started thinking about this when I kept answering the same question over and over again – what’s the cost? And the worst part, I would be asked this after I had spent 30+ minutes...
Ready for something different?
Let’s turn visitors into customers
If you’re ready to grow business through an intentional email marketing strategy, then let’s chat!
To get started, click “Request a Quote” to gain access to my email marketing questionnaire. I will then be in touch with any questions and a custom proposal.