Lexington Theological Seminary

After a few years away from higher education, I was so excited to be approached to redesign the Lexington Theological Seminary website.

LTS is the leading online seminary in the U.S. and seeks to prepare faithful leaders for the church of Jesus Christ.

To prepare for the redesign, we started with a reorganization of site structure. Over time, there had been many new pages added without removing old pages or adding the new pages to the overall menu structure. In laymen’s┬áterms, it was a mess! I was excited to put my organizational skills to the test though.

We also prepared for the redesign with a complete Search Engine Optimization Audit with my colleague Michelle Bourbonniere, PHD. This helped us know which pages needed to be optimized, which should stay relatively the same, and what they were currently ranking for. It was a HUGE help in creating our overall strategy for the redesign.

We also had help with copy from Kelly Burchett who did a rewrite of their top ten pages.

With all that prep work, the design went smoothly and we launched the site in December 2021. Take a look at the finished product at the link below!

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If you're tired of feeling embarrassed by your current website, frustrated by trying to do it yourself, and stressed about what to do next, let's talk. I can help move the needle in your business and turn visitors into customers through a custom, strategic website and traffic driving marketing strategies.

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