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Why You Should Find Your Niche in Business with Jackie Rockwell

Lessons in Entrepreneurship

Today’s Lessons in Entrepreneurship brings us Jackie Rockwell. She runs Motherhood, Inspired – an intentional platform to empower moms to ditch the credit card, get out of debt, and fall in love with their money. She loves coffee, gardening and dancing like everybody is watching!

 

Read on to learn:

  • Why you should soak up knowledge, but not immediately apply it.
  • What mindset trick she uses when writing out her goals.
  • How niching down helped her grow her business.

What is your main product or service and why are you so passionate about it?

My main product in an online course called Financial Confidence Bootcamp. It teaches the Abundant Money Method, which empowers women to create financial goals aligned with their dreams, come up with an intentional budget and feel good about their money for the long term.

What is one trait of a successful entrepreneur?

Taking inspired action. It’s very easy these days to follow business guru after business guru (I have fallen into this trap as well). But the problem is their advice will often conflicts, which makes sense, not one solution will work for every type of entrepreneur. That’s why I feel that it’s so important to really listen to what your inner self is telling you to do.

 

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Take all the knowledge you can. Soak it up, but don’t write it down in stone. Let things simmer for a few days and see what feels right and what can be left for later or skipped altogether.

What is your favorite free or inexpensive resource that has made the biggest impact on your business and why?

That’s a great question, there are so many!

I think mindset work has made the biggest impact on my business and my favorite free resource for that would be Amanda Frances. She puts out free content every day and does an amazing job of explaining money mindset, which most of us have blocks around. You can find her on Instagram, her podcast or YouTube.

What is your morning routine?

I wake up 30min – 1 hr before my kids. I meditate and journal with a cup of coffee.

My journaling usually consists of writing down 5 pieces of gratitude, writing out 10 of my goals (in the past tense, as if they’ve already happened) and some affirmations.

 

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My journaling usually consists of writing down 5 pieces of gratitude, writing out 10 of my goals (in the past tense, as if they’ve already happened) and some affirmations.

How are you currently marketing your business?

I use Pinterest for driving cold traffic to my website & offerings.  

I also have begun using partner programs, such as a JV launch. This involves teaching the Abundant Money Method to another entrepreneur’s audience. I find this to be a great way to reach new customers.

What have you tried in marketing in the past that didn’t work?

Oh, so many things! Ha! Probably my biggest mistake has been trying to market to too many people.

I wanted to help everyone, but wound up helping no one. Niching down has been extremely beneficial.

I am an enneagram 7 so I have squirrel brain and want to move on to something else. But that just confuses your audience if you aren’t VERY established already.

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I wanted to help everyone, but wound up helping no one. Niching down has been extremely beneficial.

What is a piece of advice you’d give someone new or struggling in business?

Find a network of like-minded, honest and caring humans and lean on them for support, feedback, questions, etc. Plus, then you know if you’re confusing people with your messaging!

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