by April Ray | Sep 5, 2022 | Web Design, Website Strategy
The 7 mistakes you need to avoid making on your website. 1) Not having a CTA above the fold EXAMPLE: D&D Pool Services 2) Not clearly identifying what you do EXAMPLE: East Side Animal Hospital 3) Leaving out a CTA at the bottom of the page...
by April Ray | Aug 29, 2022 | Email Marketing, Featured Blog Posts, Website Strategy
A big part of turning visitors into customers is through email marketing using this 5 step process. 1. Create a lead magnet and add it to your site. EXAMPLES: Paducah Olive Oil Co. Workflows For Tax Pros 2. Thank You Page EXAMPLES April Ray Creative...
by April Ray | Aug 22, 2022 | Email Marketing, Website Strategy, Weekly Website Wins
What is a Fit + Pricing Guide This is my FAVORITE type of lead magnet. Why? I initially started thinking about this when I kept answering the same question over and over again – what’s the cost? And the worst part, I would be asked this after I had spent 30+ minutes...
by April Ray | Aug 15, 2022 | Website Strategy, Weekly Website Wins
What is a CTA Section This section is at the bottom of your most visited pages. If someone gets to the bottom of your webpage, you need to have clear directions to what they should do next. Included: A question Clear instructions on what they need to do What happens...
by April Ray | Aug 8, 2022 | Weekly Website Wins
I am finally on board with this simple but effective page of your website: the Thank You Page. Have you ever completed a form on a website only to have it refresh to a quick “thank you!” or worse…nothing. You wonder if the form even went through and have no idea...
by April Ray | Aug 1, 2022 | Web Design, Weekly Website Wins
I recently added a new service offering to my business: a website subscription plan. I have been toying with this idea for probably a year now. I did two things to test this out: I started offering payment plans I added “Monthly Plans” to my menu. This became the...
