Beginners Guide to Email Marketing Strategy with Flodesk

Aug 29, 2022Email Marketing, Website Strategy

A big part of turning visitors into customers is through email marketing using this 5 step process. 

1. Create a lead magnet and add it to your site.


Paducah Olive Oil Co.

Workflows For Tax Pros


2. Thank You Page


April Ray Creative

Bottom-Line Bookkeeping & Tax


3. Deliver The Lead Magnet

Keep the email simple and deliver the offer.


4. Sales Sequence

A sales sequence warms them up before starting to sell to them while their interest is highest.


5. Nurture

Nurture subscribers through a sequence to deliver content. They may not be ready to buy now, but stay top of mind and relevant so you’re there when they’re ready. The key is consistency.


Found this helpful and want more? Click the link below to get access to my free Website Workbook. This free resource uses prompts and questions to guide you through creating the content for your website. 

Website Workbook

Interested in working with me on a website and marketing strategy? Get my Fit + Pricing Guide to find out if we’re a good fit for your web design needs. You’ll get immediate access to my prices, packages, process, addons, and more!

All links and examples will also be found at the link below.

Hi Friend

My name is April and I’m a web designer and marketing strategist. My goal with this blog is to help give you tips and tricks to grow your business through digital marketing. You are always welcome to reach out with questions or to work together on a website or other marketing strategies. In the meantime, I hope you find these posts helpful to you and your business.

Ready for a website designed to turn visitors into customers?

Get my Fit + Pricing Guide to see if we’d be a good fit for your web design needs!

Ready for something different?

Let's turn visitors into customers

If you're tired of feeling embarrassed by your current website, frustrated by trying to do it yourself, and stressed about what to do next, let's talk. I can help move the needle in your business and turn visitors into customers through a custom, strategic website and traffic driving marketing strategies.

To get started, see what service would be the best fit for your business, click "Start Here." To get the conversation started about your project, click "Request a Quote."