fbpx

How to Move Your Business Online and Make a Bigger Impact with Amelia Padilla

Lessons in Entrepreneurship

Today’s Lessons in Entrepreneurship brings us Amelia Padilla, co-owner of Level Up Strength Society with her husband, Alberto Padilla. They are both health & fitness coaches and parents to 5 year old, Ilario. Their business is a holistic approach to fitness & health, encompassing nutrition & mindset alongside fitness.

Amelia has a MS in Chemistry and spent almost 10 years in corporate sales, but she decided to turn her passion into a business just last year.

 

Read on to learn:

  • How Amelia transitioned her business online and is actually enjoying it MORE!
  • How online coaching has given her a deeper relationship with her clients
  • How to use challenges on social media to build relationships and grow your business

What is your main product or service and why are you so passionate about it?

Our main product, now (post-covid) is online coaching to help busy, career-focused men & women lose 15 lbs in 12 weeks without living in the gym and giving up the foods they love. It’s a 1-on-1 coaching experience encompassing fitness, nutrition & mindset.

Before covid, we mainly trained people in-person and mostly for fitness goals. What was sometimes frustrating was that people would not get results they wanted because they did not alter their diet or change their mindset regarding food & exercise.

What we love about our new coaching is that it is much more effective & transformational. We are able to get much deeper with our clients and truly make a difference.

 

9

What we love about our new coaching is that it is much more effective & transformational. We are able to get much deeper with our clients and truly make a difference.

What is one trait of a successful entrepreneur?

Consistency, perseverance and staying true to yourself.

What is your favorite free or inexpensive resource that has made the biggest impact on your business and why?

My favorite free resource is a 5 Day Challenge on Facebook that runs monthly. It’s a fantastic way to get to know what we do and get to know us.

What is your morning routine?

I make tea or warm water with lemon, journal, stretch & meditate.

How are you currently marketing your business?

We are marketing via social media. We also have a website & have done some SEO. I am also part of a group called Business Networking International.

What have you tried in marketing in the past that didn’t work?

We are relatively new to marketing, but one thing that comes to mind is printed postcards for other brick & mortar businesses have not been successful.

How has moving your business and marketing efforts online affected you?

As trainers, we had relied so much on in person networking via a gym or BNI, it’s been a big adjustment. When you are working in a gym, people are there for health and fitness and are in a space that talking about helping them is not off-putting.

When you’re solely online, it’s very different. People have less chance to get to know you and take much longer to warm up to talking about how you can help them than in person.

We used to just share tips on exercising and random family adventures. Now, we very strategically share posts that go deeper into psychology and pain points of ideal clients to connect more with our audience. We post more systematically and engage much more in things like FB groups. We are also about to get into FB ads to funnel to our challenges.

So, now we are planning out what we will write in posts ahead of time, focusing on pain points and connecting with our audience, creating ads, landing pages, using calendly to schedule appointments and typeform to get information before sales calls.

9

We used to just share tips on exercising and random family adventures. Now, we very strategically share posts that go deeper into psychology and pain points of ideal clients to connect more with our audience.

What is your challenge and how does it help grow your business?

My challenge is the 5 Day Lean for Life Challenge. The purpose of the challenge is to shorten the time that it takes people to know, like and trust you. We run a nutrition based challenge because that’s the fastest way to create a meaningful change for someone and give them a taste of how we can help them. 

What is a piece of advice you’d give someone new or struggling in business?

Find and invest in a good coach and don’t overthink things.

0 Comments

A website with a built in marketing funnel. 

Need a website that’s actually working for your business? I help established entrepreneurs create engaging, client converting machines without the time sucking confusion. Learn how to apply my five step process to create a client converting system through a free website audit.

Each website includes:

5-10 Pages

Your custom website will include up to 10 pages all optimized to convert leads.

Lead Magnet

I will create a downloadable PDF for your audience that allows you to build your email list.

Email Marketing

Email marketing will be set up for your business and include delievery of your lead magnet.

b

Client Application Form

Allow your potential clients to apply for your services before scheduling a call. 

Calendar Setup

I will set up a calendar for your prospective clients to schedule discovery calls.

SEO

Basic Search Engine Optimization is included in every site I build which helps you rank on Google.

Branded Images

You will have branded images to use on all your social media platforms as cover photos and more. 

Strategy Session

We’ll have an hour marekting strategy session where we will craft your marketing plan.

i

Marketing Plan

You will have a PDF of your personalized marketing plan.