About

April Ray, Website Designer, Wife, Mom

Work with meFit + Pricing Quiz

Hi friend!

I’m April.

A website designer with a passion for helping entrepreneurs create websites designed to turn visitors into customers.

Professionally: I’ve been designing websites and marketing plans since 2009 when I started my career in higher education. After more than twelve years in web design and marketing, I decided to step away from my position as Director of Marketing at a Kentucky college and start April Ray Creative. I now work from my home in serving clients both locally and online.

Personally: I am a follower of Christ, a wife to my high school sweetheart, Justin, and a mom to Lily and Jack. We live on a cattle farm outside of Mayfield, Kentucky with two cats and a dog. I am a lover of reading, yoga, traveling, and boating on Kentucky Lake.

My Story

A Marketing Career + Motherhood Leads to Success on the Path Less Taken

April Ray Creative was founded as a personal solution to a major problem facing modern families, especially moms. When we start a family, do we…

1) Work full time outside the home, seeing very little of our precious children?

Or…

2) Stay home, letting go of our hard-earned careers?

After having to my daughter in 2017, I chose a 3rd option – start my own business.

I was nervous in the beginning. What if I couldn’t balance running a business and raising a family? Would I constantly be run ragged trying to keep up with it all? How would I drum up business for myself when I was so busy caring for my family, managing my household, and making time for a social life?

This is when I realized the importance of a website that works to grow a business 24/7.

A great website keeps working toward your goals, even when you’re busy living your life.

My Mission

To help business owners grow their business by designing websites that turn visitors into customers so they can run a sustainable business that allows them to live a life they love.

Our Team

We’re here to help!

April Ray

Founder, Lead Designer and Marketing Strategist

As the lead designer and marketing strategist, you’ll work with me throughout your project. I will design your site, create and implement your marketing strategy. Along with my team, I continue to monitor, tweak, and communicate with you even as we move into the maintenance phase.

Kelly Burchett

Copywriter + Research Specialist

Kelly is our go to content writer based in Oklahoma City. She combines in depth research with conversion focused copy to create the words that will guide your audience towards working with you.

Michelle Bourbonniere, PH.D.

SEO Specialist

Michelle uses pro-level Search Engine Optimization (SEO) tools to provide plain-language SEO advice to our clients, including SEO audits, keyword research, content planning, and copy optimization.

Leah Watts

Lead Virtual Assistant

Leah is my lead virtual assistant and has completely overhauled my systems to help keep me and my growing list of clients organized. Leah is a lover of organization and lists, getting lost in a good book, and supporting small and growing businesses to reach their goals! With years of experience and a cheerleader personality, Leah is always excited to provide encouragement and organization throughout all the projects she touches preparing a motivating plan of action to reach the goal!

Haley Gentry

Tech and Marketing Virtual Assistant

Haley handles many of the website edits and updates for our maintenance clients, social media posts, and many other tasks as needed. She is a dedicated problem solver with a passion for helping others. With seven years of experience as a math educator, she has honed her organizational skills and love for precision. Beyond work, she finds joy in spending time with her family, baking, and exploring new destinations.

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Mrs. Smith Assist

Where did I find my amazing VAs? 

Leah and Haley are part of the growing team of Mrs. Smith Assist, a virtual assistant team filled with multi-talented women who love to support thriving online business owners in their marketing, admin, and systems operations. I love working with Jade and her team because they always have someone who can help whether it’s marketing, admin, systems, tech, and more! Learn more about Jade and her team at the link below.

Ready for something different?

Let's turn visitors into customers

If you're tired of feeling embarrassed by your current website, frustrated by trying to do it yourself, and stressed about what to do next, let's talk. I can help move the needle in your business and turn visitors into customers through a custom, strategic website and traffic driving marketing strategies.

To get the conversation started about your project, click the link below to complete our Client Application Form and schedule a call.