Why do I need a website?
Website Design for the Modern Business Owner
Growing a business is hard work – especially today.
When you’re a solopreneur or small business with limited resources, you’re constantly juggling roles.
Not only are you the CEO and CFO. You’re also in charge of Customer Relations, Marketing, Strategy, Accounting, and actually drumming up sales for your product or service. Not to mention making time for a personal life!
It’s a lot.
That’s why having a website that converts is so crucial.
A well-designed website keeps working to grow your business even when you’re busy checking off personal to-do’s or spending time with your family.
My Mission
To help business owners grow their business by designing websites that turn visitors into customers.
My Story
A Marketing Career + Motherhood
Leads to Success on the Path Less Taken
April Ray Creative was founded as a personal solution to a major problem facing modern families, especially moms. When we start a family, do we…
1) Work full time outside the home, seeing very little of our precious children?
Or…
2) Stay home, letting go of our hard-earned careers?
After giving birth to my daughter in 2017, I chose a 3rd option – start my own business.
I was nervous in the beginning.
What if I couldn’t balance running a business with raising a family?
Would I constantly be run ragged trying to keep up with it all?
How would I drum up business for myself when I was so busy caring for my family, managing my household, and making time for a social life?
This is when I realized the importance of a website that works to grow a business 24/7.
A great website keeps working toward your goals, even when you’re busy LIVING YOUR LIFE.
Websites Designed to Turn Visitors into Customers
A GREAT WEBSITE ADVERTISES YOUR BUSINESS 24/7
Plenty of companies have gorgeous websites that fail to convert visitors.
That’s because a great website isn’t just about aesthetics. It’s about crafting a digital storefront with the perfect balance of informative content, clear calls to action, copy that sells, and showcasing your product in the best possible way.
I Design Beautiful + Compelling Websites
That Attract and Convert Your Ideal Customer
Hey there!
I’m April Ray, Website Designer
I’m April Ray, a website designer with a passion for helping entrepreneurs create websites designed to turn visitors into customers.
I’ve been designing websites and marketing plans since 2009 when I started my career in higher education. After more than twelve years in web design and marketing, I decided to step away from my position as Director of Marketing at a Kentucky college and start April Ray Creative. I now work from my home in serving clients both locally and online.
I live on a cattle farm outside of Mayfield, Kentucky with my husband, two children, two dogs, and three cats.
Ready for something different?
Let's turn visitors into customers
If you're tired of feeling embarrassed by your current website, frustrated by trying to do it yourself, and stressed about what to do next, let's talk. I can help move the needle in your business and turn visitors into customers through a custom, strategic website and traffic driving marketing strategies.
To see what service would be the best fit for your business, check out our Fit + Pricing Guide. To get the conversation started about your project, click "Request a Quote."
