5 Questions to Answer With Your Website Copy

Jul 24, 2022Web Design, Weekly Website Wins

A big question I get is “what should my website say?” Which is why I always either have my clients work with a copywriter or give them my Website Workbook.

So today I’m going to walk through a few questions that I ask on my website workbook and where to put those on your website.

1. What do you offer?

Don’t get too clever here. Be clear and concise. We want people to immediately understand what you offer as soon as you land on your website.

EXAMPLES:

Workflows for Tax Pros

TropicBotanicals

2. What problems do you solve or help your clients avoid?

EXAMPLES:

Eighty Nutrition

Workflows for Tax Pros

3. What are the emotional benefits of your product or service?

TropicBotanicals

4. What are the tangible benefits of your product or service?

These are things that you will actually receive.

EXAMPLES:

Eighty Nutrition

Workflows for Tax Pros

5. What is the process of working with you?

EXAMPLES:

TropicBotanicals

Spacek Outdoor Services


Found this helpful and want more? Check out my free Website Workbook. This free resource has prompts and questions to guide you through creating the content for your website.

Interested in working with me on a website and marketing strategy? Let’s get the conversation started! Complete this questionnaire to begin the process.

Hi Friend

My name is April and I’m a web designer and marketing strategist. My goal with this blog is to help give you tips and tricks to grow your business through digital marketing. You are always welcome to reach out with questions or to work together on a website or other marketing strategies. In the meantime, I hope you find these posts helpful to you and your business.

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