A big question I get is “what should my website say?” Which is why I always either have my clients work with a copywriter or give them my Website Workbook.
So today I’m going to walk through a few questions that I ask on my website workbook and where to put those on your website.
1. What do you offer?
Don’t get too clever here. Be clear and concise. We want people to immediately understand what you offer as soon as you land on your website.
EXAMPLES:
2. What problems do you solve or help your clients avoid?
EXAMPLES:
3. What are the emotional benefits of your product or service?
4. What are the tangible benefits of your product or service?
These are things that you will actually receive.
EXAMPLES:
5. What is the process of working with you?
EXAMPLES:
Found this helpful and want more? Check out my free Website Workbook. This free resource has prompts and questions to guide you through creating the content for your website.
Interested in working with me on a website and marketing strategy? Let’s get the conversation started! Complete this questionnaire to begin the process.
