Hey guys, April here with another weekly website win. This week I am going to talk about three unique strategies to turn more leads into customers.
So let’s get things started.
1. Don’t rely on social media
Social media is like a crowded party while your website is the first date. Social media is helpful, but it is NOT where you should spend most of your time. Your website and email marketing is going to be more effective than social media.
Yup! You heard me right. Social media is helpful, but it is NOT where you should be spending most of your time.
Do invest time into your website and email list. Amy Porterfield says “don’t build your business on borrowed land.” Social media is for sure borrowed land. And as they keep changing the algorithm, businesses suffer. Facebook is trying to encourage businesses to spend money on ads so it’s not in their best interest to show your business to people who like your page.
So I ALWAYS recommend use social media to take people to your website.
Here is an analogy for you.
Social media is like a crowded party. You might be able to have a conversation with someone, but the music and people are loud and distracting.
Your website is like a first date. You learn more about them and actually start to like them. This is your website. But what if that person never called you again? That would be the end right? You might see them at a party again (social media), but you’re not building the trust and relationship to move to the next step. You need to date to do that.
Email marketing is dating. It slowly allows someone to know, like and trust you in order to reach the next step of getting married or in this case, become your client.
A website and email marketing will be way more effective than social media. Use social media to drive traffic to your website. Use your website to grow your email list. .
How do we do this? Let’s go to #2.
2. Fit + Pricing Guide
In many service based businesses the most commonly asked question is “what’s the cost” and there are lots of opinions on whether you should or shouldn’t post your prices on your website. I take a middle of the road approach. Offer your prices, but ask for an email address to access them. That way your growing your email list with people who are actively looking for your services. I then funnel these people to request a quote.
3. Video proposals
I found that video proposals work pretty well especially with seeing a change in your conversion rates. I grew to love video is by filming video proposals.
I use Loom to do this. It’s free and super easy to use! And if you’re not ready to be on camera yet (I know I wasn’t at first!) you can just film your screen and your voice.
If you’ve found this helpful and want more, I have a free video resource called “5 Simple Website Changes to Turn Visitors Into Customers”